7 Principals of Brand Strategy for the Digital Age
How to Create Brand Strategy for the Digital Age? UX. KPIs. Identity. Engagement. Userflows. “B-school” used to mean “Business School”. But there is now a prevalence of the term “branding and brand strategy” entering our collective business zeitgeist.
Freelance Jobs, The Freelancer Economy, And What It All Means For You
Freelance Jobs are on the rise. More and more people are working as independent contractors – and many small businesses rely on freelance work. What is your role on this new economic eco-system of the freelancer economy?
4 Rules To Effectively Manage Virtual Teams – And One Big Secret Revealed
Good morning, team! Or should I say good night? Working across time zones has become the norm. Your developer works from Hungary, the marketing expert in London and the accounting person in München: International – and thus mostly virtual – teams are on the rise.
What is the Cloud? Should you trust your small business with it?
Cloud computing, cloud accounting and cloud storage: the cloud has become home to most of our data. But what is it, exactly? And is it really suitable for freelancers and small businesses?
Why Corporate Design Matters for Freelancers and Small Businesses
Why do I need corporate design? Many small business owners and freelancers are asking that same question. Logo design, brand identity, corporate branding: is all of this really necessary? The answer is simple: Yes, it is.
Goodbye Spreadsheet: Why You Don't Need Excel Formulas Anymore
Are you using the spreadsheet as your financial accounting tool of choice? There’s nothing to say against that. Really: It’s reliable (kind of), cheap (relatively), and (once you got the hang of all the formulas and stuff) it’s easy to use.
Pay-What-You-Want: Pricing Risk or Fair Price Guarantee?
Finding the right pricing strategy is crucial for any business – especially for small business owners and freelancers competing with much larger opponents. But what if there was a way out of your pricing worries?
No email, total efficiency: 5 reasons to get rid of the inbox
How many emails arrive in your inbox each and every day? Far too many, I would say. According to a recent study, we’re spending 3.1 hours each day on business e-mail – and another 3.
Learn to Prioritize with 5 Simple Questions
As an entrepreneur you sometimes have to make many decisions very quickly – and more often than not it feels like the emergencies are following one after the other. So who best to learn from than the emergency room?
Go International in 6 Simple Steps
Going global with your business has never been easier: The Internet has blurred geographical borders; the numbers of international teams are rising. And yet, many entrepreneurs fear stepping across borders. Why?
There’s No Business Like Slow Business!
Business going slow? Not to worry! Because Slow is the new Fast. Yes, really. Especially in this crazy economy, where big companies are going down and start-ups popping up at every corner, Slow Business might be the exact thing that saves you.
Solopreneur or teamwork skills? 5 pros and cons
How to be a successful entrepreneur without using your teamwork skills? Become a solopreneur! Electricians, creatives or founders: some people prefer to work alone. And, believe it or not, they are very successful.
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